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Draw a product market growth matrix for Lego, then post it. Be specific – what are their moves into the different quadrants of the Ansoff matrix.
Then address the following :
2. What was the risk when they were considering their strategy?
3. Why was the risk reduced? Why have they been successful? Hint – it begins
with core . . .
4. Are there other areas of growth potential?
Prof. Lesley Yode
I have done Masters in Accounting department from Boston University
Prof. Andrew Blowers
Masters Degree in Finance department from Stanford University.
Prof. Brendesha Tynes
...done masters degree in marketing department from Georgia State University.