Purchasing Management Assignment Questions

Assignment Brief on Purchasing Management Assignment

Select an organisation that you are familiar with and assure that  you are the purchasing of the organization. analyze the   effectiveness of these three
(aspects of the purchasing management ) namely suplier selection criteria and related issues (eg. & communication technologies (ICT)  purchasing operations and management.

You are required to consult   and fully referent a MINIMUM of 10 references (e.g., book; www; journal ode from the full-text databases; current affairs magazine; newspaper etc.). The use of VVIKIPEDIA online encyclopedia is NOT allowed. The word range of this essay is about 2,000 words.
The report must fulfill the following requirements:
•    More marks will be awarded for reports which provide more detailed discussion and in-
depth analysis with adequate referencing to the purchasing concepts and models

Assignment Format:
The report should be presented as follows:
•    Introduction – Outline the purpose of this essay (about 100 words) and provide the key information about the selected local retailer (about 200 words), information includes products, supplier markets, competitors, organizational goals and strategies etc.
•    Supplier Selection Criteria and Issues – Analyze the    purchasing goals and needs of the selected organization and the relevant information. recommend the appropriate criteria to be considered when selecting supplier(s) and the decisions required to be made for issues relating to supplier selection (about 500 words).
•    ICT For Purchasing Operations – Analyze the•oafs and needs of the selected organization and the relevant information Recommend the ICT to be applied for improving purchasing operations (about 500 words)
•    Purchasing ‘Cost Analysis – Analyze the purchasing goals and needs of the selected organization and the relevant information. Recommend tie appropriate tools to be considered for analysing the purchasing costs (about 500 words)
•    Conclusion – Reinstates all of the significant parts of this report and refers the reader back to the focus that have outlined in the introduction and to the
the report a sense of unity (about 200 words)

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BSBMGT617 Develop and Implement A Business Plan

Task 1 :-

You have been given a business plan-Vocational Hotel, attached  as Appendix A. You are required to re-write the business plan as the cur ent business plan does not work for the company.You are among the senior management member having your role and responsibility to determine the effectivfunctioning and success of the organisation.Oirectors are planning to rebrand the company with a complete new mission and vision. The

Oirectors have asked you to identify, review and evaluate their existing business plan and modify it so that new

venture can have smooth and profitable business operations. You are also required to oversee the work of other departments.'(au are required to pertorm the following tasks as required by the directors:

  • Review and evaluate strategic plan
  • Review and evaluate business plan
  • Review and evaluate o-perational plan
  • fl.nalyse existing mission, vision,values and objectives
  • ldentilyt stakeholders
  • ldentilyt product or service strategy,-pricing strategy and target market.
  • Develo-p \C.Pis and benchmarks and modifv them actordingly if required
  • ldentilyt financial and human resource requirements for business
  • What laws and legislation requirements are to be followed as per standards?

You are now required to communicate new business plan to all stakeholders.You can assume your assessor as sta’Keho\der.You can communicate him verbally. However, the obserVation sheet attached must be filled for each student.You also need to ensure that all business reports (financial and non-financial) are in user-friendly format.

  • Report to directors on any system or product or seN\ce failure, and any variance to business plan student lm noticed.

Task 2 :-

Your Warehouse Manager has gone on annual leave and you have been given an added responsibility of Warehouse Manager. You have evaluated the current performance and targeted perfonnance. You are now required to analyse the performance report against planned objectives to increase its productivity efficiency.

                               

  1. a) Seals with a wide range of everyday legal disputes such as                            discrimination.building guardianship,health. privacy,legal practice.mentalhealth.owners corporations, tenants and landlords,and the purchase and supply of goods and services.
    1. b) Provides practicalguidance for people who have work health and safety duties about how to

    achieve the standards required under the Act, and about effective ways to identify and manage risks c)  Individuals are responsible lor the conduct of their own matters and are represented by legal

    practitioners:

  2. a) Pursuing cost leadership: House Expenses:Promotion:Advertising b)  HR Specialists: Operationalplan:Marketing specialists:Accountant c)   Executive summary:Lawyers:Contractors:Business Goals
  3. d) Marketing Plan; Operational Plan:FinancialPlan: Action Plan

 

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Writing Help On Chronic Care Care Planning

Inquiry for Chronic Care Care Planning

Case study: Adam Bing
You have commenced your clinical placement at Curtin Hospital on Ward 9A a Medical Ward. Following handover you have been allocated Mr Adam Bing, aged 45 years, admitted earlier this afternoon to Ward 9A for management of his Grade 2 pressure injury.
You have been asked by your buddy nurse to write Adam’s care plan following his admission to hospital. Your buddy nurse completed the nursing assessment following Gordon’s Health Assessment Framework which is provided below.
Using the Gordon’s Health Assessment Framework provided please complete a care plan for Adam. Your care plan must include the following:
Nursing Problems:
Four of the most important nursing problems need to be identified and written appropriately as nursing diagnostic statements.
Expected Outcomes:
You will need to write one expected outcome for each nursing diagnostic statement identified.
Nursing Interventions:
Four nursing interventions for each nursing diagnostic statement need to be identified.
Scientific Rationales:
A scientific rationale needs to be provided for each nursing intervention. Each rationale will relate to, support and provide validity for the intervention. Each rationale is to be referenced.
Handover of Care:
You will need to provide a handover of care for each identified nursing diagnostic statement using ISOBAR.
Discharge Plan:
You will need to include a discharge plan for each identified nursing diagnostic statement.

GORDON’S HEALTH ASSESSMENT: Adam Bing
Client Initials: A.B
Date of Birth: 20/8/1971
Marital Status: Single
Gender: Male
Ethnic Group: Australian
Occupation: Employed part-time in IT. Currently on sick leave.
Religion: Non-denomination
Education: Year 12
Primary Language: English
Usual Health Practitioner: Dr Helen Knowles, Mary Street Practice, Perth
Additional notes:
Client has an unkempt appearance, wearing dirty clothes with stains down the front of his shirt, offensive odour, halitosis and inappropriate footwear. Client requires wheelchair for mobilising.
CHILDHOOD / ADULT ILLNESSES
Measles
Hypertension

Mumps
Jaundice
Diabetes
Pneumonia
STD
Tuberculosis
Cystitis
Chickenpox
Anaemia
Scarlet fever
Heart Disease
Hepatitis A / B / C
Whooping Cough
Rheumatic Fever
Rubella
Additional notes:
Hypertension: 10 years managed with medication
IMMUNIZATIONS
Diphtheria

Smallpox
Measles

Polio

Rubella

Mumps

Tetanus
Tuberculin test

Cholera
Typhoid
Hep A / B

HOSPITALIZATIONS
Nil previous admissions to hospital
ACCIDENTS / INJURIES
Nil previous accidents/injuries noted or voiced.

DRUG REACTIONS
Nil known drug reactions.
ALLERGIES
Nil known.
CURRENT MEDICATIONS
Paracetamol 1g orally 4-6/24 PRN for pain
Avapro 300mg orally daily mane
DEVELOPMENTAL DATA
Only child. Parents passed away when Adam was 22 years old. Maintained close relationship with extended family after parents passed away. No problems with physical development.
HEALTH PERCEPTION/HEALTH MANAGEMENT PATTERN
Reason for seeking health assistance:
Client referred by Dr Helen Knowles for management of Grade 2 pressure injury with partial skin loss on sacrum. “I can’t even see this sore they keep talking about, but believe me, I know it’s there with all the pain I’ve been feeling”.
Client’s perception of usual and current health status:
Client states “I know my weight has been creeping up on me lately. Now with this thing on my back I can’t seem to get out of bed as much as I know I should. Some days I spend the whole day in bed watching TV as it’s just easier”. “My neighbour Mrs Evans sometimes pops in to check on me and to see if I need anything”. “It was Mrs Evans that took me to see Dr Helen, and now I’m here in hospital”.
ROLES/RESPONSBILITY PATTERNS
Single. Neighbour Mrs Evans who lives in same apartment building, visits once a week.
Has no regular social contact since he stopped going to his miniature boating club over the last 12 months.
NUTRITIONAL/METABOLIC PATTERN
Usual: Breakfast: cereal, “Whatever’s on sale at the shops, I don’t have those healthy cereals though with no flavour”, cup of coffee, toast; Lunch: “I have been buying those frozen dinners lately and having those for lunch and dinner. Sometimes Mrs Evans will drop in a meal if she bakes extra”; Dinner: “I probably snack too much during the day in between meals to eat dinner. But like I said I will have a frozen dinner or order take away that comes to my door”. Adam is unable to confirm how much water he drinks daily. However states “the kitchen is such a long walk from my room, on days when I can’t be bothered I drink from the mini fridge I have in my room which has soft drinks and those energy drinks I like”.
Current: On restricted diet since admission. Client states “The serves are so small here in hospital, so I have been putting x 2 on all the menu items”. “I’ve asked Mrs Evans to bring in some snacks and soft drinks when she comes in to visit”. “The other nurse said I will have to see the dietician soon which I am not looking forward to”.
Weight: 120 kg (gained 30kg since last check up with GP 12 months ago)
Height: 173 cm
BMI 40.1 kg/m2

SKIN
Pale, sweaty. Skin turgor <3 seconds. Distinct odour. Unable to remember when last showered, Adam states “I hate to say, but it could have been a week ago”. Grade 2 pressure injury with partial skin loss on patient’s sacrum. Nil signs of infection noted on inspection.
HAIR
Thin, black/grey, greasy hair. Unable to remember last time he washed his hair. No hair loss.
NAILS
Long, dirty nails. Client states “I know, I know. I should make more of an effort. I just find it difficult with my weight and sore on my back to get myself into the shower and get clean”. Capillary refill < 2 seconds.
GASTROINTESTINAL
Abdominal distention, striae present. No masses felt on palpation, bowel sounds heard in all four quadrants.
ELIMINATION PATTERN
Usual: Bowels open second daily, no dysuria.
Current: “I can’t remember when I last used my bowels, usually I go second daily. I’m pretty certain I went yesterday”.
ACTIVITY AND EXERCISE PATTERN
Usual: Client not involved in any physical activities. No exercise routine.
Current: “The doctor said I may have to see the physiotherapist, I know, I know I need to get up and going more. It’s just hard to get moving, and now with this sore on my back” Currently RIB. Pressure area care every 4/24.
PULMONARY FUNCTION
Usual: Complaints of breathlessness on minimal exertion, non-smoker.
Current: No complaints.
Thorax: No scars, AP to transverse diameter ratio 1:2
Lungs: Normal breath sounds heard in all fields, absence of adventitious breath sounds
Respirations: 18bpm
CARDIOVASCULAR FUNCTION
Usual: Hypertension. No Hx of leg cramps or fainting.
Current: No complaints of chest pain.
Pulse: 96bpm
Blood pressure: 134/72 mmHg

MUSCULOSKELETAL FUNCTION
Spinal Curvature: “S” shaped. Grade 2 pressure injury with partial skin loss on sacrum.
Joints: Bilateral limited range of movement in upper limbs and lower limbs. Pain in lower back. Patient rates pain 8/10. Limited mobility. Requires wheelchair for mobilising.
Pulses: All palpable, Grade 2+
SEXUAL/REPRODUCTIVE HEALTH PATTERN
No current partner. No children.
SLEEP/REST PATTERN
Usual: 14 hours.
Current: “I have no problems sleeping, even with this sore on my back. Nothing keeps me awake. Even with that new patient over there snoring, I can still sleep”
SENSORY PERCEPTUAL HEALTH PATTERN
Vision: No problems noted.
Hearing: NAD
Touch and pain: Pain in lower back. Current pain score 8/10. Facial grimacing on mobilisation and repositioning.
Taste and smell: Nil changes noted. Halitosis. Teeth discoloured. Unable to state last time teeth were brushed.
COGNITIVE AND PERCEPTION PATTERN
Nil changes noted.
SELF-CONCEPT PATTERN
“Not much to say really, I am single, overweight, I know I should lose some of the weight, I just need some motivation to get me going again”. “I know I should be bothered I’m not getting up to shower myself as much as I should. I know I should be exercising more and eating less. I’ll get there”.
COPING AND STRESS PATTERN
Client expresses concern over his limited mobility and grooming, “My weight is affecting my walking. Because I’m not walking I’m staying in bed all day which I think has caused this sore on my back”. “I’ll be ok”.
VALUES AND BELIEFS PATTERN
No strong affiliations or value base.

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Medical Homework help

Help On Developing Nursing Questions-Answer

The purpose of this assignment is to facilitate students in:
-Formulating a person centred, care plan for the management of a person with history of an upper gastrointestinal bleed.

Case Study

Mr. Barker’s condition has been stabilised, he has returned from the Endoscopy unit to the ward under your care. He has been ordered a unit of packed cells to be started as soon as possible; followed by a litre of 0.9% Sodium Chloride over 8 hours. His current vital signs are:

BP 110/65

HR 95

  1. 37.2

SpO2 98% with nasal prongs at 2L/minute

Resp. rate 22

GCS 15

Using a report format,(using headings and subheadings) discuss what needs to be included in a person centred nursing care plan, (client needs/problems, goals, implementation and evaluation), for the first 48hours of Mr. Barker’s stay on the ward, giving rationales for your decisions. Incorporate the information you have from assessment task 1 about Mr. Barker’s medical and social history and the risk factors for peptic ulcer into your discussion.

At least 3 problems must be discussed. For example:

Vital Signs

Diet

Fluids

There are other problems that can be taken into account considering his social and medical history outlined above and in assessment task 1.

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Medical Homework help

Help On Strategic Management Assignment Questions-Answers

Preamble
This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar.
Presenting your findings Your report should be presented in a management report format which includes an:
Executive summary (make it brief), Introduction (setting out the scope of your work), Main body,
Recommendation and Conclusion
Your report should incorporate the following steps:
1. Identify the firm’s existing vision, mission, objectives, and strategies.
2. Develop vision and mission statements for the organization.
3. (a) Identify the organization’s external opportunities and threats.
(b) Develop PESTEL
4. Construct a Competitive Profile Matrix (CPM).
5. Construct an External Factor Evaluation (EFE) Matrix
6. Identify the organization’s internal strengths and weaknesses.
7. Construct an Internal Factor Evaluation (IFE) Matrix.
8. Recommend long-term objectives and specific strategies to achieve them. Compare your
recommendations to actual strategies planned by the company.
9. Choose (any two) matrix from question 9.
Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position
and Action Evaluation (SPACE) Matrix, Boston Consulting
Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix,
and Quantitative Strategic Planning Matrix (QSPM) as appropriate.
10. Specify how your recommendations can be implemented and what results you can expect.
What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you
foresee. Your recommendations to address them.
11. Recommend procedures for strategy review and evaluation.
Type of organization
 If your organisation is part of a larger international organization, you may consider only
your country’s division. Avoid considering individual departments or sections of an
organisation as this will constrain you to deal with functional-level strategy only.
 If your organisation is a government department, proceed with an analysis of that division,
providing, it is a budgetary centre. Dealing with a subdivision will constrain you to deal
with functional-level strategy only.
 If your organisation is an independent not-for-profit entity, proceed according to the advice
above.

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Perception Case Study Questions On Alpha Pharma Ltd

Case Study On Alpha Pharma Ltd

 Sameer Mehta works for Alpha Pharma Ltd. Alpha Pharma is a 40 year old traditional company which manufactures pharmaceutical products ranging from antibiotics to cough syrups. Sameer is a Medical representative and has to make on an average 10 calls per day to promote the company’s products to doctors. He has been working with the company for past 4 years. He is smart employee who has marketed the company’s products well. However Sameer hates if someone were to point his flaws. He has often argued out his performance appraisal with his boss Sudhakar Raut, if it has been critical. Sudhakar finds Sameer to be a difficult person who always expects praise and avoids criticism. Whereas Sameer believes that he has been loyal to the company in the face of offers from the competitors, as well as, he has really worked hard for the company. He strongly believes that Sudhakar should be more encouraging in his approach by praising good work done rather than criticizing him. Sudhakar on the other hand believes in honestly telling the subordinate where he has gone wrong to help him correct himself in the future. He also believes that too much of praise may make an employee self-complacent. Recently Sudhakar was taking stock of Sameer’s work for the month and he realized that on an average Sameer has been making approximately 8-9 calls per day instead of making the standard 10 calls per day. From the records, he found that only on 6 occasions Sameer had met the standard of 10 calls per day. So he decided to talk it out to Sameer.

 When Sameer met Sudhakar, he was full of apprehension. He expected criticism and hence had prepared his response well in advance. When Sudhakar asked him about the number of calls made during the month, Sameer immediately said that the new product that he was promoting was a product which faced stiff competition in the market. Obviously because of this he had to spend more time in convincing the medical practitioners. Sudhakar seemed to be in doubt about this. Sameer further added that he had tried to cover doctors spread over a reasonably large geographical area, which made commuting cumbersome. Sudhakar was convinced that Sameer was not prepared to accept any suggestion for improvement and was instead very defensive. Sudhakar closed the meeting by clearly sounding Sameer on the lapse that had been committed during the month and also advised him to be careful in the future. Sameer however thought that Sudhakar  was as usual being critical about him and was simply indulging in nit picking.

 CASE QUESTIONS

  1. Define the problem posed in this case.
  2. If you were in place of Sameer and if you were asked to explain your position what would you do?
  3. What advise will you give to Sudhakar to help him change Sameer’s perception?

 

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BEHL 1005 Applied Psychology Case Studies Assessment Help

Case study 1 : Daniella

Daniella, is a sixty year old woman, attends the emergency department complaining of numbness and tingling in her legs. She has presented three times in the past two months with the same symptoms. Each time she has seen a different doctor, and a variety of investigations have been conducted with no clear cause of her symptoms identified. Daniella does have a history of type 2 diabetes and heart disease. On this visit to the emergency department she is accompanied by her husband and daughter. While Daniella speaks English well, when she is stressed her comprehension seems to diminish and she misunderstands what is said to her. The physical examination, on this occasion as before, is normal, and her diabetes and heart disease appear well controlled.
Daniella migrated to Australia from Italy when she was twenty-two years old. She met her husband, who had been born in Australia to Italian parents, shortly after she arrived, and they married twelve months later. They have four children, all of whom have left home, although only her eldest daughter is married. There are no grandchildren. She says that their marriage is happy. She frequently comments on the marital status of her children and the lack of grandchildren, and wonders if she has been a bad mother. Her husband has recently retired, and she finds it stressful to have him around the house all the time. She has a small number of close friends, but has been finding it difficult to leave the house and visit with them, feeling a responsibility for looking after her husband while he is at home. Daniella is very worried about the tingling and numbness in her legs, and feels that the doctors have not been listening to her. She usually attends a large general practice clinic close to her home for the monitoring of her diabetes and heart disease, where she sees a different doctor each time she attends. The medical registrar after discussing Daniella’s symptoms with the medical team, come to the conclusion that they are likely to be stress related, either due to the mechanism of a conversion disorder (neurological symptoms in the presence of a psycho-social stressor), or as symptoms of anxiety associated with hyperventilation. The symptoms have both a symbolic and real effect of getting her out of the house and receiving care. Little is known about Daniella’s family of origin at this stage, and a reminder note is made to enquire about this, as this may help to understand the fears and disappointments that Daniella is experiencing associated with her children leaving home and her husband retiring.

Case study 2 Akbar

Akbar is a thirty-five year old Somalian man who visits his GP because he is finding it difficult to leave his home. Akbar is concerned that he has become fearful of leaving his home, experiencing a sense of dread that something terrible will happen. His heart races and he often becomes dizzy. On one occasion he collapsed while he was at the mosque, and consequently has stopped attending services. He describes himself as a ‘nervous person’ but says it has got much worse over the past two years. He is concerned that he will lose his employment benefits because he has stopped attending job interviews. He has very few friends, and spends his days mainly reading and looking after his elderly parents, with whom he lives. Akbar immigrated to Australia when he was seventeen. His family had been persecuted in Somalia, and he escaped to Pakistan before immigrating to Australia. He has many relatives still living in Somalia, and he worries about their safety. He completed an electrical apprenticeship, but has not worked as an electrician since injuring himself at work five years ago. Akbar separated from his wife shortly after his accident, and has no children.

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Case study 3 Emily

Emily is an eighteen year old woman who recently graduated from high school. Emily was born in Whyalla. Her father is an Aboriginal Australian and is an electrician. Her mother is of Anglo-Saxon ancestry and is a Nurse. Emily was shy in her childhood, however, she reports that her home life was ‘happy’ most of the time. However, Emily also says that she was constantly teased by her school mates during her school life about being of mixed race, and always believed that she was ‘unattractive’. Emily was always very close to her family during her primary schooling. When Emily was 13, she moved with her family to Adelaide and settled in the inner western suburbs. She attended the local high school. Academically, she was doing very well and was outspoken at her new high school and was elected as a student representative. However, as she started to receive attention from boys, she described feeling extreme anxiety about how to handle their sexual advances. When at high school, Emily never invited friends over to her house because she was not comfortable by her mixed racial heritage. Emily suggests she had issues with not being ‘black’ or ‘white’. During most of high school, Emily dated Graham. Graham and Emily broke up as she finished high school because he wanted to be free to date other girls. Emily has been a member of a debating club for some time, but more recently she is not happy, she agitates and gets angry easily and not enjoying herself. Emily is working in a bar but does not like her current job; however, she is not motivated to look for other work. She describes feeling “on the edge” when she is getting ready for work or for her debating club and is starting to use all sorts of excuses to avoid going to either of them. She has recently lost all interest in cleaning her apartment, has lost interest in eating and is paying less attention to her
3
personal appearance. Emily is now avoiding seeing her parents and her brother. About two months ago, Emily became friendly with a patron of the bar where she works. After a lengthy conversation, he encouraged Emily to seek professional help and support from a social worker at a community health centre – this is you.
++++++++++++++++++++++++++++++++++++++++++++++++++
The task:
Choose only one of the above Case Studies and address all the following questions:
1. Identify at least 2 developmental theories and discuss what (physical, social and cognitive) developmental issues have contributed to the life situation of the client in your chosen case study? You need to provide reasons why you selected these theories.
2. What stress symptoms (Physical, Psychological, Behavioural) can you identify for your chosen client?
3. What strategies/techniques you would suggest to your client for managing and improving their stressful life situation? Explain why you have recommended these strategies

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Fitbit Case Assignment Questions

Fitbit, Inc.: Has The Company Outgrown Its Strategy?

Fitbit is transforming the way millions of people around the world achieve their health and fitness goals. The Fitbit platform combines connected health and
fitness devices with software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and
virtual coaching through customized fitness plans and interactive workouts. Our platform helps people become more active, exercise more, sleep better, eat
smarter, and manage their weight. Fitbit appeals to a large, mainstream health and fitness market by addressing these key needs with advanced technology
embedded in simple-to-use products and services. We pioneered the connected health and fitness market starting in 2007, and since then, we have grown into a
leading global health and fitness brand.
The core of our platform is our family of wearable connected health and fitness trackers. These wrist-based and “clippable” devices automatically track
users’ daily steps, calories burned, distance traveled, and active minutes and display real-time feedback to encourage them to become more active in their daily
lives. Most of our trackers also measure floors climbed, sleep duration and quality, and our more advanced products track heart rate and GPS-based information
such as speed, distance, and exercise routes. Several of our devices also feature deeper integration with smartphones, such as the ability to receive call and text
notifications and control music. To accompany certain of our products, we offer accessories that include interchangeable wrist bands and frames, colored clips,
device charging cables, wireless sync dongles, band clasps, sleep bands, and Fitbit apparel. In addition, we offer a Wi-Fi connected scale that records weight, body
fat, and BMI. We are able to enhance the functionality and features of our connected devices through wireless updates.
Our platform also includes our online dashboard and mobile apps, which wirelessly and automatically sync with our devices. Our platform allows our users
to see trends and achievements, access motivational tools such as virtual badges and real-time progress notifications, and connect, support, and compete with
friends and family. Our direct connection with our users enables us to provide personalized insights, premium services, and information about new products and
services. Premium services include virtual coaching through customized fitness plans and interactive video-based exercise experiences on mobile devices and
computers. In addition, we extend the value of our platform through our open API, which enables third-party developers to create health and fitness apps that
interact with our platform. Through our open platform and our large community of users, we have established an ecosystem that includes thousands of third-party
health and fitness apps that connect with our products and enhance the Fitbit experience.
Our platform enables all types of people to get fit their own way, whatever their interests and goals. Our users range from people interested in improving
their health and fitness through everyday activities to endurance athletes seeking to maximize their performance. To address this range of needs, we design our
devices, apps, and services to be easy to use so that they fit seamlessly into peoples’ daily lives or activities. Our users can sync their Fitbit devices with, and view
their dashboard on, their computers and over 200 mobile devices, including iOS, Android, and Windows Phone products. This broad compatibility, combined with
our market-leading position, has enabled us to attract what we believe is the largest community of connected health and fitness device users. The size of our user
community increases the likelihood that our users will be able to find and engage with friends and family, creating positive network effects that reinforce our
growth. In addition, data from our large community enables us to enhance our product features, provide improved insights, and offer more valuable guidance for
our users.

1. What is competition like in the activity tracking industry? How strong is the competitive strength of buyers and suppliers? New entrants and substitute products? Rivalry among competing sellers? Prepare a Five Forces Model of Competition to support your conclusions.
2. How would you best describe Fitbit’s competitive strategy?
3. Perform a SWOT analysis for Fitbit. What are the company’s primary strengths and weaknesses? What external opportunities and threats exist?
4. Analyze the company’s financial performance. Do trends suggest that its strategy is working?
5. What recommendations would you make to Fitbit management to address the most important strategic issues facing the company?

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