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A bookstore located underground in a small shopping center and therefore not directly visible. There is no online sale service. The bookstore is on the verge of bankruptcy, as sales are down. The staff are tired and do not trust the change of ownership: this is the third time the company changes owner in five years with no positive result.
I choose this scenario because I can help more from the rest scenario
The mission statement is to be reliable to our customers with low cost products and the fastest service with family area who enjoy the work. The vision for the bookstore is to install a sophisticated online shop that the customer can buy from the internet and be able to buy it online, without the need for a store and to become a big online shop after 5 years.
Draft your initial idea for innovation (Min. 100 words).
Do a market research for the original idea in approximately 100 our customers. To reach out to youth and massive groups such as colleges, universities and collaborations with different areas to develop innovation. There should be a team that should work hard for a sophisticated website that will provide customers with a quick purchase of the product. There is a marketing department that can quickly apply innovation. To have a reward plan for customers and apply all relevant newsletters, promotions. email marketing, gift certificates, polls, rss feeds. People come with vision and ideas. Implementation of the innovation strategy
Evaluate the impact of the physical environment in relation to innovation. Address all the following points:
With innovative office rooms, creative colors of the environment and innovative equipment.
The presentation can be developed in your preferred format. It could be in the form of a meeting or in the form of a power point presentation for example. All the documents that you develop for the presentations such as handouts or power points must be submitted with this assessment as evidence of competency.
You should name the additional documents: BSBINN502_T1_ Presentation
The presentation must cover the following points:
Prof. Lesley Yode
I have done Masters in Accounting department from Boston University
Prof. Andrew Blowers
Masters Degree in Finance department from Stanford University.
Prof. Brendesha Tynes
...done masters degree in marketing department from Georgia State University.